New and Noteworthy: Blowing Our Own Horns - Library Marketing as an Essential Management Skill

Authors

  • Jennifer Ann Bartlett University of Kentucky Libraries

DOI:

https://doi.org/10.5860/llm.v29i3.7149

Abstract

This New and Noteworthy review column presents a few recent, representative books and articles on library marketing and public relations, focusing on the importance of these areas in the library manager's skillset.

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Published

2015-04-17

How to Cite

Bartlett, J. A. (2015). New and Noteworthy: Blowing Our Own Horns - Library Marketing as an Essential Management Skill. Library Leadership & Management, 29(3). https://doi.org/10.5860/llm.v29i3.7149

Issue

Vol. 29 No. 3 (2015)

Section

Columns

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a  Creative Commons Attribution-NonCommercial 4.0 International License (CC-BY-NC 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.