manager's bookshelf: Branding, Marketing, and Fund-raising

Authors

  • Bonnie A. Osif Pennsylvania State University

DOI:

https://doi.org/10.5860/llm.v20i1.1613

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How to Cite

Osif, B. A. (2010). manager’s bookshelf: Branding, Marketing, and Fund-raising. Library Leadership & Management, 20(1), 39–43. https://doi.org/10.5860/llm.v20i1.1613

Issue

Vol. 20 No. 1 (2006)

Section

Columns

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a  Creative Commons Attribution-NonCommercial 4.0 International License (CC-BY-NC 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.